Moving forward

Posted on November 6, 2010

1


Nothing  compares to the power of print media.  It’s timely, it adds value in the moments we live and when we need a part of history we can grasp it.

When tragedy strikes the entire nation, online news doesn’t compare to the newspaper you hold in your hands.

U.S. News & World Report, the American monthly news magazine published since the 1930s, decided yesterday to become an online only subscription for subscribers.  The last issue will be out in December and the remaining print subscriptions will be replaced by other publishers.

It also compiles America’s Best Colleges and America’s Best Hospitals.  But of course, those will remain available in print.  Among being great providers of news on wars, politics, economics, and other issues, it seems that some contents (school and hospital ranking) are more likely to be read.  On average, are we getting our daily intake of news? Apparently not.  Are you getting your Daily Variety intake? Probably not as much either.

Leo Wolinsky, the editor of Daily Variety magazine and a 30-year  veteran of LA Times, was fired after less than a year on the job.  Due to online blog competitors like TheWrap.com and Deadline.com, the Variety has not been able to break Hollywood news as fast.  Wolinsky brought credibility to the table and he’s a veteran, but still he was let go.  The ability to breakthrough online is now a job requirement.

Condé Nast publications, which include Allure, Vogue, GQ, Lucky and more, is also changing its reputation to online because of declining ad revenue in their print editions.  They hired Joe Simon from Viacom this year and created the position chief technology officer to boost their digital operations.



Niche magazines are a great route for publishers to take, but it’s targeting people to get a better profit margin rather than caring about what what we can gain from it.  How can we stay connected to politics and school or work without getting the reports compiled together by journalists or other news sources.  We practically decide what they will print.  More entertainment is put in place of newsworthy stories to get readers, because that’s how business works.  Now business is online.

Print eventually would not be the route, even if some magazines show the latest red carpet style.  Unless you’re at a doctor’s office waiting, chance of picking one up is slim to none.

Advertisements