Don’t Let Go

Posted on November 11, 2010



Electric Publisher is a newly added iPad/iPhone app for small-time publishers looking to publish works.  On the site’s homage it states, “Independent presses are vital to our culture” and it’s right about one thing, that print material is more accountable and has more value because a person or persons is behind it.  Now, this app goes further by allowing authors to become their own publisher.

This new platform for publishers is another reminder that print itself is going downhill.  If publishing is a hassle for novelists and writers, there’s now a more probable way to handle it.

Multiple steps are needed to understand when a trend is going out of style and now print media or print anything is taking that direction.  with Electric Publisher, nearly all publications are bound to be easily read and published online.

However, not all publishers are looking for easy profit.  The Gaspereau Press is one publishing company located in Nova Scotia and it’s philosophy is to reinstate the importance of books as physical objects.  They go the extra effort to publish on fine paper and some even handmade.  When they were given the opportunity by Random House to print many copies of the Giller Prize winning novel by Johanna Skibsrud, The Sentimentalists, they turned it down and said they will be printing only 1,000 copies a week.

It’s becoming clear.  Very few are investing time in print.  Now it’s all about instant access and less fuss about the different hands involved the making.  What about the trucks that deliver the papers or books? What about the delivery people? What about the people working at the printing press?

Because of less fuss, jobs are being let go.  Probably not to a great extent, but are we at least valuing print? Newspapers are one type that should be.  Not everyone wants an E-book, what if some want to have the real paper in their hands? Do they have to become the élite and pay overpriced news to balance the market? Or do they have to convert to iPad to get relief? It’s good to adapt to the changing world, but there are some things that should not be let go.