Game-changers

Posted on December 2, 2010

0


The past month we’ve heard about Rupert Murdoch (News Corp.) and Steve Jobs (Apple) preparing to unveil the a new digital “newspaper” or iNewspaper called the Daily. It’s designed exclusively for iPad or other tablet-style devices and cannot be dispatched in a print or web edition.  The subscription in U.S. will be 99 cents a week.

This idea arose after a survey suggested that readers spend more time on iPads compared to the Internet.  Now Murdoch “envisions a world in which every family has an iPad in the home and it becomes the device from which they get their news and information,” said a source.

Can we be sure that every household will have an iPad?  I would love to have one, but would it be any time soon?

One thing is for sure, the iPad and other tablet devices are game-changers for the newspaper itself.  The editor of The Financial Times, Lionel Barber, is giving his staff $480 to buy one.  That’s how influential he believes it is.  And it’s not because he feels like it.  The FT reported an enormous amount of subscribers to their iPad app (more than 400,000 downloads since the iPad’s launch), which outdoes the success of its iPhone app (350,000 subscribers).

The Swedish media company, Bonnier, also launched the iPad News+ concept, which you can visualize below, as a user-generated content provider.

What more can I say about these gizmos other than it’s totally revolutionizing the way we get our news and content.  The business model was initially thought to be shifting online, now I believe it’s shifting even more to devices we can hold in the palm of our hands.

Advertisements
Posted in: Blogs, iNewspaper, iPad