Fair Factor

Posted on December 6, 2010


Viacom is appealing the federal court’s June decision that ruled in favor of Google’s YouTube video-sharing site because it’s protected from copyright claims according to the Digital Millennium Copyright Act (1998) after Viacom stated that YouTube’s digital piracy could threaten U.S. media business.

Some clips of “The Daily Show with Jon Stewart,” are among the copyrighted works, but the courts say that the law protects YouTube by allowing them to remove content when notified by the copyright holder that it’s unauthorized.

This says a lot about TV’s fight to survive even with the laws against it.  Viacom is arguing that the Internet is becoming a bigger vehicle for commerce because of fast broadband speeds, and the movement of video distribution online as the future of business.

Although Internet has started out as the medium to carry works, it’s surely becoming the money-maker.  Just because YouTube gets a warning doesn’t mean they will change their minds about not posting other works and wait for another heads-up.

Advertisements posted on YouTube is one thing to be worried about, because many views on clips means advertisers are looking to stream their ads on YouTube’s site.  This does affect the business of TV, because viewers of “The Daily Show” or other shows are expected to do so on TV in order to continue the revenue to flow.

Not to say many aren’t watching, it’s the fair factor.

Material that’s owned by Viacom should be distributed by Viacom and used under their terms.

Posted in: Blogs, Copyright, Google, TV