Team Social Media

Posted on December 13, 2010


The New York “times” are changing, and for the better.

Previously the coverage of the Times’ social media was attended by one staff member, notably Jennifer Preston (who will now become a full-time reporter), and last week they announced that an interactive news team will cover social media.

Not only will the New York Times be able to share the responsibilities with many staff members to improve their interactivity with readers and among their community they are reporting for, but it will drive the news organization to be more open and compete with unaccountable sources, some who use the power of social media to voice biased information to news consumers.

In order for news organizations to survive, it must not be driven by advertisement revenue but instead do their job truthfully while adjusting to the changing environment.  Decisions to have a team of reporters and journalists covering social media will bring the news media closer to consumers and possibly find ways to change their current dying business model, which is influencing the quality of news.

The whistle-blower WikiLeaks has taken the power of information to another level by publishing confidential government documents.  It raises a lot of journalistic questions about what to publish and what not to publish.

WikiLeaks also introduced controversial thoughts about hacking in order to get information.  Should journalists take that route? At what cost?

Among those things, digital communication is required today in society.  The Internet has introduced new methods to communicate and it has integrated into mainstream news organizations like CNN with iReport and New York Times’ Moment in Time.  These new areas of reporting were never thought about or invented until the Internet came along and consumers got involved.

Social media is now more relevant than ever and although the digital realm has its ups and downs, it’s for the better.